AI provides a surprising statistic about businesses and their websites. Between 27%-40% of businesses don’t have a website or any web presence. In this day and age, you must have a website for potential customers to learn about your services and information to contact you. If you fall into this percentage, consider building a landing page at the very least.

There are many cases where a landing page would be a perfect solution for your online objectives. This is a web page visitors reach after they’ve clicked a url, banner ad, promotional or campaign email link. The purpose(s) of a landing page can be simple or multi-faceted, as discussed below. With the right resources, and a qualified professional, your landing page can be visually dynamic, informative and functional.

The main benefit of a landing page is that it highlights the most relevant information about your business, offer or other timely information. A business can have multiple landing pages, each serving a unique purpose, being temporary or long-term.

Below are the most common functions of a landing page.

1 – Website Under Construction page
Building your brand’s website takes planning, strategy, time and patience. You’ll need a web presence while your full site is being built. An ‘under construction’ page is the perfect solution during this transition period. This single page can include more than you might expect. It should reflect your brand and aesthetics, and include graphics, content, links, forms, animations and more. Best of all, you can build this out to a full website later, saving time and money.

2 – Event landing page
When you’re hosting an event, conference or meet-up, people want to know why it’s beneficial for them to invest their time and attend. An event landing page should include all relevant details and information, as well as a registration form and pay option. Consider adding a countdown, include videos and photos from past events. Consider incentivizing early registrations.

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If you need a landing page, fast, give us a call. We offer exceptional pricing and fast turnaround for landing pages. From time to time we offer special deals on landing pages. Click here to view recent projects.

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3 – Lead Capture landing page
This type of page features information about your specific promotion with a click through to receive an offer. An email address is required to receive the offer. Ebooks, white papers, guides and webinars are popular assets used on lead capture landing pages.

4 – Click-through landing page

Businesses can offer free trials, coupons or add value that will make a visitor continue in their buyer’s journey by clicking-through to the next stage. By elaborating on an offer, the object is to have the user click-through to a purchase page.

5 – Splash page
A splash page should grab a site visitor’s attention prior to entering the site. These are commonly used as an intermediate page to make an announcement about a conference, event or promotion. A splash page can be used to gather a visitor’s location, demographics or language preference, for example.

6 – Squeeze landing page AKA the ‘Opt In’ page
These pages are about about driving transactions. They typically offer free ebooks, other downloads, or appointment booking features, for example, in exchange for visitor email addresses. (Hence ‘squeezing information’).

7 – Long-form sales page
Long-form sales pages are the online version of an infomercial. The goal is to pitch your product with convincing testimonials, quotes, videos and call to actions to persuade the visitor to buy. Adding a discount code expresses urgency to make the final purchase commitment.

8 – Unsubscribe landing page
An unsubscribe landing page is a lot like a break-up. As in love, so in business, you want to give it one more chance to work. This is effectively a last chance to keep a user interested in your business by giving them an incentive to stay subscribed.

9 – Coming Soon landing page
Market your upcoming product or launch with a Coming Soon landing page. Offer a sneak peek of the exciting things you’re working on without providing a full reveal. Add a launch date or countdown so that people know when to  come back to experience your offering as well as a ‘notify me’ email form to gather warm leads to include in future campaigns.

Always run analytics on each stand-alone page and test for engagement and conversion rates.

Call us for questions and an estimate on your landing page or website. 

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*Excerpts from https://www.wix.com/blog/types-of-landing-pages