Every few years, businesses and marketers ask if newsletters are becoming passée? They question whether social media or AI has diminished the value and effectiveness of newsletter marketing?
In 2026, newsletters are not just “coming back,” they are thriving and making a significant resurgence. In the digital dance for strong open rates and monetizing potential, newsletters are a strong alternative to social media. Newsletters have the unique ability to make direct connections and engage audiences.
Social strategies should be focused:
• Social platforms – discovery
• A website – evaluation
• Your newsletter – building trust
Trends show more newsletters are being launched having higher engagement. They have a niche focus and quality content that their audiences are interested in.
Why haven’t your newsletters been showing increased engagement? Often the way people use newsletters causes frustration all around. It’s not the newsletter vehicle itself – it’s that most of the content doesn’t connect with the reader. Many newsletters feel dull and uninspired. It really boils down to effective marketing and quality content for your community.
Expectations have changed. Be yourself (your brand), write what you think instead of what you think you’re supposed to say. Be natural in your messaging. That’s often when emails start working again. Write fewer but better emails. Don’t send generic newsletters just because it’s on your schedule.
I know you’ve heard this many times before, and it’s true. Your reader decides in seconds whether opening your email is worth their time. If you aren’t already, change your approach and prioritize your readers’ interests. Then measure the results. An average open rate is 20-25%.
Ultimately, readers are not thinking about your send schedule or your open rate. They’re wondering if this information is going to be useful, interesting or entertaining? If the answer isn’t clear, the email will likely be passed over.
Does your newsletter reflect your brand? Is it thoughtfully planned and designed with meaningful content for your readers? All Media Marketing & Printing will help you design and develop your newsletter. Call us at 321-698-1550.
Some excerpts from thesurfingcopywriter.com